HELGA-design story is a story of Ukrainian artist Olga Ibadullayeva who discovered herself as a stylist and apparel designer and helps women like herself to emphasize individuality in style of Romanticism.

— "My path as an artist started as a 4 year old. I learned to see versatile beauty in nature, and to gain inspiration from its tiniest nuances. I often paint nature and floral life with oil and watercolour and exhibit in Ukraine, Italy and Singapore

Styling and clothes design was always my second nature. My family could barely afford basic things, and I used material from my mother’s old clothes to sew new pieces for myself. After growing up I decided to educate myself formally as a stylist. This was a natural fit to my art background, sense of colours, knowledge of human anatomy and ability to see the details in personal traits. I learned the history of style and understood the theory behind intuition. I started providing personal styling services to other people, and it worked well

As a stylist I realized that it is difficult to find good quality apparel for my personal style. The market is flooded with synthetic clothes of mediocre quality. But I appreciate sophisticated pieces made of high-quality natural materials - to emphasize my stylistic essence which is Complex Romanticism

I decided to produce a few accessories for myself using the highest quality silk satin with my own design of the fabric print. This was exactly what I needed - it finally felt so personal and intimate to wrap myself in exclusive silk fabrics that fit perfectly in style and are so pleasant to touch and look at. I pursued this further - which grew into a bigger mission to help other like-minded women to find their own personal fit and elevate individual style”